Once More To The Lake by E.B. White is an inspiring essay that pushed the limits in typography. This work was featured in Communication Arts and One Show.
The morning light was so important and magic hour, even more so. Anne Menke helped us create a look that showed a younger generation "The Other Side of Maine."
When we first spoke to the client, they wanted something edgy so young men would not think of themselves as wearing their dad's suit. We pitched a visual of a young dude with a blackletter H that looked like a hickey on his neck. That idea was too edgy but this campaign was still pretty cool. This work won several Hatch Awards. Thank Yui.
Brett. Dale. Drew. A few very cool guys. Brett and Dale would even have us visit them at home to do photoshoots. Real. Nice. Guys.
Julia Child would only buy from the most award-winning butcher and coincidentally, this work won a Hatch Award. Today, Ron Savenor has a few a small stores that only offer top 1% prime. Needless to say we ate like kings.
Before Amazon, these self-help paperback books were fun to concept ideas around. This time I got to play both Art Director and Copywriter. I wish I was the photographer but Gasper Tringale’s film was far better than I could ever do.
Martyn Thompson’s shots were statuesque and complemented with copy by Janet Champ making these ads majestic. My sole was renewed.
Mike Toth took the perfect shots while the words were crafted by Ernie Schenck. It was a privilege to work with such great talent.
When you can’t shoot with Andy Anderson, the next best thing is to use his library. We selected images that aligned with product offerings and created charts that were simple, allowing the power of the image to speak.